Ewabi Bamboo Bikes
Founded by successful entrepreneur Mark Donovan, Ewabi manufacture sustainable bamboo bikes. We developed the name and brand to clearly communicate the message of innovation and sustainability.
"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more. It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world."
— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.
"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more. It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world."
— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.
"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more. It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world."
— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.
"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more. It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world."
— MARK DONOVAN, FOUNDER,
EWABI BAMBOO BIKE CO.
Ewabi by name, wabi-sabi by nature.
Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
Naming and branding a deeply ethical business.
When we were was approached to create the brand identity for this startup electric bamboo bicycle company, we sought first to deeply understand and articulate the values that are at the heart of its inception — the commitment social responsibility and to providing clean, affordable, and sustainable transportation — and the passion for providing an enjoyable, superior cycling experience and connectedness to the natural environment.
Results — not just a bike company, but a community.
We developed the brand guidelines for the visual identity, ensuring consistent communication of the core values, while the startup enjoys a growing following.
Ewabi by name, wabi-sabi by nature.
Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
Ewabi by name, wabi-sabi by nature.
Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
Credits
Brand Workshop, Positioning & Personality
Kirsty Ludbrook
Creative Direction
Kirsty Ludbrook
Visual Identity
Kirsty Ludbrook + Damian Garbenis
Brand Guidelines
Kirsty Ludbrook
Credits
Brand workshop, positioning & personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
WORK
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
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Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial