Evolution Laser Clinics has experienced impressive growth since we designed the brand in 2016.
3 years on, they approached us again to refresh the brand with renewed sense of purpose.
Grei Wealth
Management.
Grei Wealth
Management.
Grei Wealth
Management.
BEAUTY CLINICS FRANCHISE, AUSTRALIA
FIN-TECH BRANDING (CHINA)
FIN-TECH BRANDING (CHINA)
Positioning Co-Creation Workshop | Brand Refesh Design | Digital and Print Marketing Templates | Brand Guidelines
Brand Positioning | Brand Identity | Brand Guidelines | Website Design | App Design UI / UX
Brand Positioning | Brand Identity | Brand Guidelines | Website Design | App Design UI / UX
Our approach was to conduct a brand workshop, to identify a central idea which could be embedded in the minds of the customer. And so our customer value proposition was born: ELC nurtures your evolution, in beauty and life.
Grei Wealth
Management.
Grei Wealth
Management.
Grei Wealth
Management.
To revitalise the brand in the minds of the consumer, and stay relevantin a market that is competitive in contemporary beauty technology, we took a multi-level approach. We updated the language and messaging to better reflect the brand personality, created an new set of graphic devices for consistency across digital and print marketing, revised the secondary colour palette and assigned a unique typeface that would set ELC apart from the competition.
Grei Wealth
Management.
Grei Wealth
Management.
Grei Wealth
Management.
The brand refresh was delivered in the form of a new brand guidelines, to energise and inspire franchisees and customers. We also created a set of marketing templates to ensure consistency across all marketing communications.
Grei Wealth
Management.
Grei Wealth
Management.
Grei Wealth
Management.
Credits
Brand Strategy
Kirsty Ludbrook
Positioning Strategy Workshop
Kirsty Ludbrook + Adrian Stewart
Brand Refresh design
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Copywriting
Adrian Stewart
Credits
Brand workshop, positioning & personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Contact
85 William St, Level 2
Darlinghurst, Sydney
NSW 2010 Australia
email us >
Services
Brand strategy
Brand identity
Brand environment
Websites + eCommerce
Photography + video
Content marketing
Packaging
Print + editorial