Grei
Wealth Management

(China / Australia)

A collaboration between Kirsty Ludbrook & Damian Garbenis

Corporate  |  Finance Branding

Grei
Wealth Management

(China / Australia)

A collaboration between Kirsty Ludbrook & Damian Garbenis
Corporate  |  Finance Branding

 

Grei
Wealth
Management

(China / Australia)

A collaboration between Kirsty Ludbrook & Damian Garbenis

Corporate  |  Finance Branding

Grei
Wealth Management

A collaboration between
Kirsty Ludbrook & Damian Garbenis

Corporate  |  Finance Branding (China/Australia)

 

+

Brand Positioning
Brand Identity
Brand Guidelines
Business Collateral
Website Frontend
App User Experience Design

+

Brand Positioning
Brand Identity
Brand Guidelines
Business Collateral
Website Frontend
App User Experience Design

Brand Positioning
Brand Identity
Brand Guidelines
Business Collateral
Website Frontend
App User Experience Design

Ludbrook_Garbenis_Grei_Re-Brand_08

 

 

 

 

 

 

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

 

 

 

 

 

 

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

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"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 


— PHILIP PENG, CEO

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Recent Projects

Kirsty Ludbrook & Co   |   85 William Street Darlinghurst Sydney 2010   |   kirsty@kirstyludbrook.com