alice McCALL —
Brand refresh

Ahead of the label's expansion internationally, alice McCALL required a re-brand that reflected its maturing sophistication.

Project Scope

Re-Brand
Brand Guidelines
Packaging
Digital Marketing
Billboard & Outdoor
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Re-branding for global success.

The label Alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.
To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.


Re-branding for global success.

The label alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.

To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.

Re-branding for global success.

The label alice McCALL is a success story in the Australian fashion industry. Built on a reputation for its feminine, chic and bohemian style, the brand has seen rapid growth in the past couple of years.

To prepare the company for expansion and the launch of new stores in Asia and the US, Kirsty Ludbrook was approached to refresh the brand’s visual identity, digital marketing, sales materials, packaging and instore brand experience.

Exploding onto the international scene.

Alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach. 
I have enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand evolving throughout digital, print and instore experiences that has contributed to a far-reaching business growth.

Exploding onto the international scene.

alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach.

I have enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand evolving throughout digital, print and instore experiences that has contributed to a far-reaching business growth.

Exploding onto the international scene.

Alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach.

I have enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand evolving throughout digital, print and instore experiences that has contributed to a far-reaching business growth.

Exploding onto the international scene.

Alice McCALL has since enjoyed rapid growth, expanding to 11 new stores across the country, 40% online growth year on year, with 1 in 3 online purchases being shipped overseas. New wholesale accounts with Liberty London, Harvey Nichols and Moda Operandi and Net a Porter have only increased their formidable reach.

I have enjoyed an enduring relationship with the brand, ensuring a consistent application of the brand evolving throughout digital, print and instore experiences that has contributed to a far-reaching business growth.

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Credits

Creative Direction
Kirsty Ludbrook

Branding
Kirsty Ludbrook

Brand Guidelines  
Kirsty Ludbrook

Packaging  
Kirsty Ludbrook

Digital Marketing Creative 
Kirsty Ludbrook


Credits

Brand workshop, positioning & personality 
Kirsty Ludbrook

Logo & Visual Identity
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

Services

Brand strategy
Brand identity
Brand environment

Websites + ecommerce
Photography + video

Digital marketing creative
Packaging
Print + editorial

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