Laser Clinics —
Brand refresh

Evolution Laser Clinics has experienced impressive growth since we first designed the brand identity in 2016.
3 years on, they approached us again to refresh the brand to relaunch with arenewed sense of purpose for franchisees.

Project Scope

Positioning Co-Creation Workshop
Brand Identity Refesh
Digital and Print Marketing Templates
Brand Guidelines

Our approach was to conduct a brand workshop, to identify a central idea which could be embedded in the minds of the customer. And so our customer value proposition was born: 

Nurturing your evolution ... 
in beauty and life.

Grei Wealth

Grei Wealth

To revitalise the brand in the minds of the consumer, and stay relevantin a market that is competitive in contemporary beauty technology, we took a multi-level approach. We updated the language and messaging to better reflect the brand personality, created an new set of graphic devices for consistency across digital and print marketing, revised the secondary colour palette and assigned a unique typeface that would set ELC apart from the competition.

The brand refresh was delivered in the form of a new brand guidelines, to energise and inspire franchisees and customers. We also created a set of marketing templates to ensure consistency across all marketing communications.

Grei Wealth

Grei Wealth



Brand Strategy
Kirsty Ludbrook

Positioning Strategy Workshop 
Kirsty Ludbrook + Adrian Stewart

Brand Refresh design 
Kirsty Ludbrook

Brand Guidelines  
Kirsty Ludbrook

Adrian Stewart


Brand Strategy 
Kirsty Ludbrook

Positioning Co-Creation Workshop
Kirsty Ludbrook + Adrian Stewart

Brand Identity design
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

Adrian Stewart 

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Kirsty Ludbrook & Co.
383 George St Sydney 2000