Ewabi stands for more than just Bamboo Bikes — they are build on a sustainability model that is aims to built on entirely ethical business practices. 

Ewabi stands for more than just Bamboo Bikes — they are build on a sustainability model that is aims to built on entirely ethical business practices. 

Brand Strategy
Naming Strategy
Brand Identity
Brand Guidelines
Motion Graphics 

Brand Strategy  |  Naming Strategy  |  Brand Identity  |  Brand Guidelines  |  Animated Digital Assets 

Brand Strategy  |  Naming Strategy  |  Brand Identity  |  Brand Guidelines  |  Animated Digital Assets 

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Ewabi by name, wabi-sabi by nature.
Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.


Ewabi by name, wabi-sabi by nature.

Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
 

Ewabi by name, wabi-sabi by nature.

Following our brand workshop with business stakeholders, we identified that the essence of the brand reflected similarities to the Japanese concept of Wabi-Sabi — the beauty of things modest and humble, representing liberation from a material world and transcendence to a simpler life — forming the initial inspiration for the name. The genuinely ethical foundations in e-corp philosophy — equality for everyone, everywhere — is represented in the “e” in the name, as is the electric power that charges the bikes. And so the name Ewabi was born.
 

Naming and branding a deeply ethical business.
When we were was approached to create the brand identity for this startup electric bamboo bicycle company, we sought first to deeply understand and articulate the values that are at the heart of its inception — the commitment social responsibility and to providing clean, affordable, and sustainable transportation — and the passion for providing an enjoyable, superior cycling experience and connectedness to the natural environment.

Naming and branding a deeply ethical business.

When we were was approached to create the brand identity for this startup electric bamboo bicycle company, we sought first to deeply understand and articulate the values that are at the heart of its inception — the commitment social responsibility and to providing clean, affordable, and sustainable transportation — and the passion for providing an enjoyable, superior cycling experience and connectedness to the natural environment.

Naming and branding a deeply ethical business.
When we were was approached to create the brand identity for this startup electric bamboo bicycle company, we sought first to deeply understand and articulate the values that are at the heart of its inception — the commitment social responsibility and to providing clean, affordable, and sustainable transportation — and the passion for providing an enjoyable, superior cycling experience and connectedness to the natural environment.

Results — not just a bike company, but a community.
We developed the brand guidelines for the visual identity, ensuring consistent communication of the core values, while the startup enjoys a growing following.

Results — not just a bike company, but a community.

We developed the brand guidelines for the visual identity, ensuring consistent communication of the core values, while the startup enjoys a growing following.

Results — not just a bike company, but a community.
We developed the brand guidelines for the visual identity, ensuring consistent communication of the core values, while the startup enjoys a growing following.

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"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more.  It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world." 

— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.

"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more.  It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world." 


— MARK DONOVAN, FOUNDER, EWABI BAMBOO BIKE CO.

"Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more.  It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world." 


— MARK DONOVAN, FOUNDER,
EWABI BAMBOO BIKE CO.

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Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Creative Direction
Kirsty Ludbrook

Visual Identity
Kirsty Ludbrook + Damian Garbenis

Brand Guidelines  
Kirsty Ludbrook

Credits

Brand workshop, positioning & personality 
Kirsty Ludbrook

Logo & Visual Identity
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

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The Goodwill SocietyHospitality Branding

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Aura Rosé PackagingWine Branding + Packaging

Enfants Paradis SkincareBeauty Branding

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Contemporary HotelsRoom Collateral

Chada ArchitectsWebsite + Photography

Lady Chu BrandingHospitality Branding

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Au Fudge Restaurant, LA BrandingHospitality Branding

Team EventResponsive Website with engaging animations

Shaun Lee SalonBeauty Branding

Bensimon DiamondsBranding, Website, App

Swarovski Art InstallationPermanent Art Installation

The Naked Rawr BrandingHospitality Branding

Juliet AshworthTV Personality Branding

Grew & Co.Jewelry Brand Campaign Photography

Re-Pal Sustainable PalletsCorporate Branding

Kate&Co PR and EventsEvents Branding

Health People LegalMedical Clinic Branding

Alice McCALLRe-Branding

Alice McCALL Resort 16/17Resort 16/17 Lookbook

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Kid CashmerePhotography + Art Direction

Fat Chicken RestaurantHospitality Branding

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Evolution Laser ClinicsBeauty Branding

Springwise Innovation PlatformInnovation Branding

Sun Studios AustraliaBranding, Print + Digital Marketing

Personal WorkPaintings, Drawings + Installations

Citizen WatchesArt Direction + Catalogue Design

Kirsty Ludbrook & Co.
383 George St Sydney 2000
kirsty@kirstyludbrook.com