The Goodwill Society

The Goodwill Society is a cafe and restaurant in the vibrant heart of Darlinghurst. The owners wanted a brand presence that communicated a fresh take on the cafe idea where good ideas and good food can connect.

Project Scope

Brand Identity
Restaurant Collateral
Photography
Marketing Collateral
Website
Signage 
KirstyLudbrook_GoodwillSociety_Branding

"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief.

Kirsty is one of the fastest and most efficient designers I’ve worked with and she also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries." 

— TIM CLARK, OWNER

"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief.

Kirsty is one of the fastest and most efficient designers I’ve worked with and one that also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries."

 — TIM CLARK, OWNER

"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief.

Kirsty is one of the fastest and most efficient designers I’ve worked with and one that also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries." 

— TIM CLARK, OWNER

"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief.

Kirsty is one of the fastest and most efficient designers I’ve worked with and one that also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries." 

— TIM CLARK, OWNER

"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief.

Kirsty is one of the fastest and most efficient designers I’ve worked with and one that also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries."

— TIM CLARK, OWNER

KirstyLudbrook_GoodwillSociety_Coasters
KirstyLudbrook_GoodwillSociety_Coffee_Cup
KirstyLudbrook_GoodwillSociety_WineBottle
KirstyLudbrook_GoodwillSociety_Photography
KirstyLudbrook_GoodwillSociety_Menu_White
KirstyLudbrook_GoodwillSociety_Interiors
KirstyLudbrook_GoodwillSociety_Website_02

Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Logo & Visual Identity 
Kirsty Ludbrook

Restaurant Collateral & Signage
Kirsty Ludbrook

Photography  
Kirsty Ludbrook

Website
Richard Ludbrook

Credits

Brand workshop, positioning & personality 
Kirsty Ludbrook

Logo & Visual Identity
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

Hospitality    |    Lifestyle    |    Corporate   

Services

Brand strategy
Brand identity
Brand environment

Websites + ecommerce
Photography + video

Digital marketing creative
Packaging
Print + editorial

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