The Goodwill Society
The Goodwill Society is a cafe and restaurant in the vibrant heart of Darlinghurst. The owners wanted a brand presence that communicated a fresh take on the cafe idea where good ideas and good food can connect.
The Goodwill Society is a cafe and restaurant in the vibrant heart of Darlinghurst. The owners wanted a brand presence that communicated a fresh take on the cafe idea where good ideas and good food can connect.
"A rare breed of designer, Kirsty has the ability to harness her artistic vision and incredible sense of style and apply that to any brief. Kirsty is one of the fastest and most efficient designers I’ve worked with and she also understands the nuances of production and project management. We continue to collaborate with a clear vision for developing further projects in the hospitality and hotel industries."
— TIM CLARK, OWNER
Project Scope
Brand Identity
Restaurant Collateral
Wayfinding
Photography
Marketing Collateral
Website
Signage
Credits
Brand Workshop, Positioning & Personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Restaurant Collateral & Signage
Kirsty Ludbrook
Photography
Kirsty Ludbrook
Website
Richard Ludbrook
Credits
Brand workshop, positioning & personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Services
Brand strategy
Brand identity
Brand environment
Websites + ecommerce
Photography + video
Digital marketing creative
Packaging
Print + editorial
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