A global brand identity for the Chinese market.
To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

Humanising online wealth management. 
Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Remarkable market uptake — stunning results.
The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.