Grei Wealth Management
Grei Wealth Management is an online funds management tool aimed at a range of investors from millenials to ultra-high net worth individuals. We created a friendly and accessible brand whilst conveying a high level of trust and professionalism.
"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia."
— PHILIP PENG, CEO
A global brand identity for the Chinese market.
To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results.
Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.
Humanising online wealth management.
Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement.
Remarkable market uptake — stunning results.
The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.
A global brand identity for the Chinese market.
To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results.
Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.
A global brand identity for the Chinese market.
To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results.
Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.
Project Scope
Brand Positioning
Brand Identity
Brand Guidelines
Website Design
App Design UI/UX
Credits
Brand Workshop, Positioning & Personality
Kirsty Ludbrook + Damian Garbenis
Logo & Visual Identity
Kirsty Ludbrook + Damian Garbenis
Brand Guidelines
Kirsty Ludbrook + Damian Garbenis
Credits
Brand workshop, positioning & personality
Kirsty Ludbrook
Logo & Visual Identity
Kirsty Ludbrook
Brand Guidelines
Kirsty Ludbrook
Services
Brand strategy
Brand identity
Brand environment
Websites + ecommerce
Photography + video
Digital marketing creative
Packaging
Print + editorial
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