Grei Wealth
Management.

Grei Wealth
Management.

Grei Wealth
Management.

Grei Wealth
Management.

FIN-TECH BRANDING (CHINA)

FIN-TECH BRANDING (CHINA)

FIN-TECH BRANDING (CHINA)

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

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A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

 

 

 

 

 

 

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

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"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 


— PHILIP PENG, CEO

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View all projects.

Chada Architectural Design FirmWebsite + Photography

Team Event WebsiteWebsite Design

The Goodwill SocietyHospitality Branding

Shaun Lee SalonBeauty Branding

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Aura Rosé PackagingWine Branding + Packaging

Swarovski Art InstallationPermanent Art Installation

Criniti's Restaurant BrandingBranding + Brand Guidelines

Health People LegalMedical Clinic Branding

Grew & Co.Jewelry Photography

Re-Pal Pallets BrandingCorporate Branding

Alice McCALLFashion Branding + Digital Marketing

Kid CashmerePhotography + Art Direction

Saigon Street Restaurant BrandingHospitality Branding

Ewabi Electric Bamboo BikesSustainability Branding

Tatler Supper ClubHospitality Branding

Evolution Laser ClinicsBeauty Branding

Springwise Innovation PlatformInnovation Branding

Sun Studios AustraliaBranding, Print + Digital Marketing

Hospitality BrandingHospitality Branding

Fat Chicken Restaurant BrandingHospitality Branding

Lady Chu BrandingHospitality Branding

The Naked Rawr BrandingHospitality Branding

Au Fudge Restaurant, LA BrandingHospitality Branding

The Bistro SydneyHospitality Branding

Personal WorkPaintings, Drawings + Installations

Citizen WatchesArt Direction + Catalogue Design

Kirsty Ludbrook & Co.
85 William Street Darlinghurst Sydney 2010
kirsty@kirstyludbrook.com