Grei Wealth Management is an online funds management tool aimed at a range of investors from millenials to ultra high net worth individuals.

We created a friendly and accessible brand whilst conveying a high level of trust and professionalism.

Grei Wealth
Management.

Grei Wealth
Management.

Grei Wealth
Management.

FIN-TECH BRANDING (CHINA)

FIN-TECH BRANDING (CHINA)

FIN-TECH BRANDING (CHINA)

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

Brand Positioning  |  Brand Identity  |  Brand Guidelines  |  Website Design  |  App Design UI / UX

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A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

 

 

 

 

 

 

A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.


A global brand identity for the Chinese market.

To launch its revolutionary new advisory platform, Grei engaged Kirsty & Damian to create a brand with “western” global authority and Asian appeal. Our joint experience both in the Asian market and in financial advisory was ideally suited to deliver a brand identity with results. 

Goal-based financial planning is a new concept in wealth management for the Chinese market. Grei combines wealth education resources, wealth management tools and recommended solution providers, to give users a holistic, end-to-end pathway for financial success.

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our design challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Humanising online wealth management. 

Our challenge was to create an identity that communicates industry authority to UHNW investors, and a friendly approachability to young investors. We developed an iconic logo brimming with personality, incorporating the “robo-advisor” icon, the “cup full of smiles” icon and proliferating a graphic library with full scope for ongoing campaigns. Schematics were developed for the Grei website to decode the wealth journey, while the Grei App was crafted to deliver a humanised user experience, maximising consumer engagement. 

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

Remarkable market uptake — stunning results.

The Grei app now proudly boasts an engagement of 300,000 subscribers, throughout China and Chinese-speaking Australian markets.

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"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 

— PHILIP PENG, CEO

"It's amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia." 


— PHILIP PENG, CEO

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Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Logo & Visual Identity 
Kirsty Ludbrook

Brand Guidelines  
Kirsty Ludbrook

Credits

Brand workshop, positioning & personality 
Kirsty Ludbrook

Logo & Visual Identity
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

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Kirsty Ludbrook & Co.
383 George St Sydney 2000
kirsty@kirstyludbrook.com