A new stand-out resort swim label with global appeal, Zaphina required an identity which reflects its spirit — unabashedly distinctive.

Brand Positioning
Brand Identity
Brand Guidelines

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Reflecting the Zaphina woman — 
the logo is bold, nuanced and ecclectic.

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Credits

Brand Workshop, Positioning & Personality
Kirsty Ludbrook

Logo & Visual Identity 
Kirsty Ludbrook

Brand Guidelines  
Kirsty Ludbrook

Credits

Brand workshop, positioning & personality 
Kirsty Ludbrook

Logo & Visual Identity
Kirsty Ludbrook

Brand Guidelines 
Kirsty Ludbrook

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Kirsty Ludbrook & Co.
85 William Street Darlinghurst Sydney 2010
kirsty@kirstyludbrook.com